Tuesday, October 22, 2013

Bluechip Athletic Solutions Receives Additional Award for Superior Mobile App Design

Bluechip Athletic Solutions is proud to announce that in addition to the W3 Award won last week, they have also been awarded a Silver Davey Award for the Notre Dame Pano App.

The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets.

Bluechip Athletic Solutions provides a unique blend of technology, marketing strategy and content creation services. The company assists clients in delivering relevant information and cogent messages to targeted audiences through engaging and innovative mobile applications.

“We are committed to creating apps that embody the latest trends in technology and design. It’s an honor to be recognized for our creative excellence,” said Steve Kennedy, founder and CEO of Bluechip.

About the Davey Awards
The Davey Awards are international creative awards focused exclusively on honoring outstanding creative work from the best small firms and honor achievement in creative ideas, intelligence and out-of-the-box thinking.


About the IAVA
The International Academy of the Visual Arts (IAVA) is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

About Bluechip Athletic Solutions
Bluechip Athletic Solutions (www.bas-llc.com) provides a unique blend of technology, marketing strategy and content creation services to collegiate and professional athletic programs. As part of its services, Bluechip offers customized multi-media mobile apps designed to showcase the unique advantages of a school’s athletic program. These apps are additionally leveraged to promote special features to fans, alumni and friends of the program.

Friday, October 18, 2013

Bluechip Behind The Scenes: Columbia Football

Bluechip Media Group is at Columbia this weekend to shoot footage for the short films that we’re producing.

Follow us during our film shoot over the next few days and check out the behind the scenes pics at http://bit.ly/columbiafb2013

New photos will be added throughout the weekend.

Stay tuned and follow us on Facebook and Twitter to see where our film crew is headed next.



Thursday, October 17, 2013

Bluechip Athletic Solutions Receives Prestigious Award for Superior Mobile App Design

Bluechip Athletic Solutions is proud to announce they have been honored with a W3 Award for superior design of the Oregon State Football Official HD Mobile App, presented by the International Academy of the Visual Arts (IAVA).

The W3 Awards honors outstanding Websites, Web Marketing, Web Video, and Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide.

Bluechip Athletic Solutions provides a unique blend of technology, marketing strategy and content creation services. The company assists clients in delivering relevant information and cogent messages to targeted audiences through engaging and innovative mobile applications.

“We are committed to creating apps that embody the latest trends in technology and design. It’s an honor to be recognized for our creative excellence,” said Steve Kennedy, founder and CEO of Bluechip.
 
About the W3 Awards
The W3 Awards honor creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and mobile apps. It is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.

About the IAVA
The International Academy of the Visual Arts (IAVA) is an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

About Bluechip Athletic Solutions
Bluechip Athletic Solutions (www.bas-llc.com) provides a unique blend of technology, marketing strategy and content creation services to collegiate and professional athletic programs. As part of its services, Bluechip offers customized multi-media mobile apps designed to showcase the unique advantages of a school’s athletic program. These apps are additionally leveraged to promote special features to fans, alumni and friends of the program.

Thursday, October 3, 2013

Bluechip featured in Virginian Pilot Article

Bluechip Athletic Solutions was featured in a recent article in the Virginian Pilot. The full article is featured below:
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ODU to woo recruits, promote brand with app, videos
By Tom Robinson - The Virginian-Pilot © October 3, 2013



His team gathered around him in the pregame locker room, Old Dominion football coach Bobby Wilder was ready for his close-up – and another, and another.

Take one. Cut.

Take two. Cut.

Reposition the cameras to catch the “Monarchs” – many of them student-extras dressed as players – in rapt attention as Wilder for four minutes encourages them to “aim high.”

All set? Good.

Action!

“I tried to put myself in the moment of a pregame speech,” Wilder said, “yet there are cameras around, lights around, actors that are there.”

If it wasn’t Pacino-esque, well, winning gold statuettes isn’t the reason a multi-media marketing company from Atlanta was hired to produce and direct this movie short of Wilder inspiring his “team.”

What the coach wants are the signatures of good recruits on scholarship offers.

That’s why a crew from Bluechip Athletic Solutions recently spent a week at ODU, at the Oceanfront and parts in between, shooting video and gathering information about the school and the area.

Bluechip, founded in 2005, has created videos and mobile apps for dozens of college teams. ODU added itself to a roster that includes Alabama, Ohio State and Notre Dame by paying the company $82,000, plus a $15,000 yearly retainer.

The mobile app, downloadable to smartphones and tablets, is still in production. But by the heart of recruiting season in November, Wilder will have within free and easy reach of any recruit, parent or fan the story of the five-year-old program. His bio and coaching philosophy. Academic, campus and area information. And facts, figures and photos of ODU’s tale of rapid success and rollicking game-day atmosphere at Foreman Field.

And from approximately 40 hours of video, ODU purchased 15 minutes that Bluechip will package into various short “stories” that can be delivered from the app, ODU’s website and social-media avenues such as YouTube or Twitter.

Combined, Wilder hopes the resources crystallize the message that ODU football has swept the FCS dust from its cleats and is in big-time business.

“We can’t have a recruit thinking of Old Dominion as an FCS school anymore,” said Ron Whitcomb, the Monarchs’ recruiting coordinator. “We can’t have a recruit think that East Carolina or that Virginia Tech are bigger than Old Dominion. That can’t happen anymore.”

Thus, the slick, high-def app and videos aimed to grab the curiosity of teen males, a demographic Whitcomb said is proven to have a meager attention span.

“The best way to communicate, especially with student-athletes, is a short, very pointed message, something you can get on that iPhone, right around three minutes, that’s very well-choreographed,” Wilder said of the video’s potential. “I wanted to do this to get our message out nationally. … Remember, there are a lot of people out there in football who still don’t know us because we’re so new.”

Whitcomb came across Bluechip at a coaching convention last year, investigated and decided if it works for Michigan, it could work for the Monarchs, too. He pitched Wilder, who with athletic director Wood Selig decided to spend part of the $375,000 guarantee ODU will get to play at Pittsburgh on Oct. 19 on the recruiting tools.

“It wasn’t just them coming out here with a handy-cam, filming stuff and slapping it together,” Whitcomb said. “They put together sets; they staged story lines. It’s pretty high level.”

The NCAA prohibits leaving printed recruiting information with prospects, and Whitcomb painted a perfect scenario for how he might employ the mobile app: He meets a Conference USA-caliber prospect in Texas, where he recruits, and the kid has never heard of ODU. At Whitcomb’s prompting, the kid downloads the ODU app that’s available to anybody, sees the school’s proximity to Virginia Beach, learns ODU also is in C-USA, gets fired up over photos of packed Foreman Field and a video link to Wilder’s pep talk.

Sold, the kid says.

“It’s got pop, and it caters to our client: 17- and 18-year-old males … who do all of their research on their mobile devices,” Whitcomb said. “The days of handing them a media guide literally are illegal and irrelevant. Research says that me sitting there and talking his ear off for five minutes is pretty much irrelevant, too.”

What matters most in college sports, of course, is any edge that can be purchased, produced or even play-acted.

“It’s just another piece of it,” Whitcomb said. “Recruiting at this level is just every day, all day.”
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View more photos from the video shoot at  http://bit.ly/odu2013

The original article can be found at http://bit.ly/1c9AMqN